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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Growth North Star Metric |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 1-2 h | 1-2 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 3-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | North Star metric, Input metric tree, Measurement cadence | Experiment card, Result summary, Next bet |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | GrowthMetricsAlignmentRetention | MarketingGrowthExperimentsLearning |