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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Engineering Goal Question Metric |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-5 Tage | 90-180 min | 30-60 min |
Participantsdifferent | 1-5 | Nutzertraffic | 3-6 | 2-6 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | GQM Table, Metric Profiles | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | MetricsMeasurementEngineeringAlignment | MetricsMeasurementStrategyExperiments |