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| Criterion |  Growth Funnel Analysis |  Product Strategy KPI Tree |  Growth Flywheel |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 90-180 min initial, dann laufend | 60-120 min | 90-180 min |
Participantsdifferent | 1-5 | 3-8 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | KPI Tree, Owner List | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | GQM Table, Metric Profiles |
Tagsno overlap | AnalyticsConversionGrowth | MetricsStrategyAlignmentMeasurement | GrowthRetentionConversion | MetricsMeasurementEngineeringAlignment |