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| Criterion |  Growth Funnel Analysis |  Systems Thinking Intervention Mapping |  Decision Making Force Field Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | 1-5 Tage | 45-90 min | 45-90 min |
Participantsdifferent | 1-5 | 4-12 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Force Field Map, Change Levers, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | ChangeSystems thinkingCapability | ChangeDecisionStrategy | GrowthStrategyMarketPortfolio |