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| Criterion |  Growth Funnel Analysis |  Product Strategy Impact Mapping |  Product Strategy KPI Tree |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 90-180 min initial, dann laufend | 1-2 h Setup |
Participantsdifferent | 1-5 | 3-8 | 3-8 | 2-20 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | KPI Tree, Owner List | OKR set, Measurement plan, Review cadence |
Tagsno overlap | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning | MetricsStrategyAlignmentMeasurement | GoalsAlignmentOutcomesMeasurement |