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| Criterion |  Growth Funnel Analysis |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 30-60 min | 45-90 min | 90-180 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option | CoD Table, Prioritization Sequence |
Tagsno overlap | AnalyticsConversionGrowth | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs | PrioritizationDeliveryEconomicsDecision |