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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Growth North Star Metric |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 1-2 h | 90-180 min |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | North Star metric, Input metric tree, Measurement cadence | GQM Table, Metric Profiles |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | GrowthMetricsAlignmentRetention | MetricsMeasurementEngineeringAlignment |