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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Engineering Goal Question Metric |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 90-180 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | 2-8 | 3-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | GQM Table, Metric Profiles | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | GrowthBehaviorRetention | MetricsMeasurementEngineeringAlignment | MetricsStrategyAlignmentMeasurement |