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| Criterion |  Growth Funnel Analysis |  Growth Hooked Model |  Growth Flywheel |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Multiple workshops over several weeks | 60-120 min | 1-2 h |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | North Star metric, Input metric tree, Measurement cadence |
Tags1 shared | AnalyticsConversionGrowth | GrowthBehaviorRetention | GrowthRetentionConversion | GrowthMetricsAlignmentRetention |