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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 hMultiple workshops over several weeks45-90 min1-2 h
Participantsdifferent
1-52-83-123-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics checkExpectation Map, Alignment Notes, AgreementsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
AnalyticsConversionGrowth
GrowthBehaviorRetention
AlignmentStakeholdersTeam
GrowthMetricsAlignmentRetention
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