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| Criterion |  Growth Funnel Analysis |  UX Research HEART Framework |  Growth North Star Metric |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 120 min initial, dann laufend | 1-2 h | 90-180 min |
Participantsdifferent | 1-5 | 3-6 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | HEART-GSM Table, Dashboard | North Star metric, Input metric tree, Measurement cadence | GQM Table, Metric Profiles |
Tagsno overlap | AnalyticsConversionGrowth | MetricsUX researchMeasurementSatisfaction | GrowthMetricsAlignmentRetention | MetricsMeasurementEngineeringAlignment |