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| Criterion |  Growth Funnel Analysis |  Growth Growth Experiment |  Engineering Goal Question Metric |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 Wochen | 90-180 min | 1-2 h |
Participantsdifferent | 1-5 | 1-6 | 3-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | GQM Table, Metric Profiles | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | MetricsMeasurementEngineeringAlignment | GrowthMetricsAlignmentRetention |