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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Golden Path
Engineering
Golden Path
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-3 Tage Setup, laufend45-60 min1-5 Tage
Participantsdifferent
1-52-82-8Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesGolden Path Guide, Templates, Quality ChecksAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AnalyticsConversionGrowth
EngineeringProductivityGovernance
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
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