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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Product Strategy KPI Tree |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | 90-180 min initial, dann laufend | 90-180 min |
Participantsdifferent | 1-5 | 3-10 | 3-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | KPI Tree, Owner List | GQM Table, Metric Profiles |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | MetricsStrategyAlignmentMeasurement | MetricsMeasurementEngineeringAlignment |