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| Criterion |  Growth Funnel Analysis |  Product Strategy GIST Planning |  Engineering Goal Question Metric |  Growth North Star Metric |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | Wochen bis Monate je Goal | 90-180 min | 1-2 h |
Participantsdifferent | 1-5 | 3-10 | 3-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Goals, Idea bank, Step-project list, Tasks, Learning reports | GQM Table, Metric Profiles | North Star metric, Input metric tree, Measurement cadence |
Tagsno overlap | AnalyticsConversionGrowth | RoadmapOutcomesPlanningExperiments | MetricsMeasurementEngineeringAlignment | GrowthMetricsAlignmentRetention |