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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Facilitation 3-Circle Venn Diagram |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 15-45 min | 1-2 h |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Venn Diagram, Overlap Notes, Differentiators | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | ComparisonFacilitationAlignment | AlignmentStakeholdersStrategyFacilitation |