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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | GrowthMetricsExperiments | StrategyMetricsExecution |