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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Engineering Goal Question Metric |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 90-180 min | 15-30 min |
Participantsdifferent | 1-5 | 2-8 | 3-6 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | GQM Table, Metric Profiles | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | MetricsMeasurementEngineeringAlignment | GoalsPlanningMeasurementAlignment |