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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Business Strategy Balanced Scorecard |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 1-3 h | Halber Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 4-12 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | StrategyMetricsExecution | GrowthStrategyMarketPortfolio |