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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h45-90 min1-2 h45-90 min
Participantsdifferent
1-53-122-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesForce Field Map, Change Levers, Risk NotesDIBB document, Belief list, Bet list, Learning reportAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
ChangeDecisionStrategy
StrategyDecisionAssumptionsHypothesis
GrowthStrategyMarketPortfolio
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