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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h60-120 min5-20 minMultiple workshops over several weeks
Participantsdifferent
1-53-83-202-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogEffort Heatmap, Risk Signals, Discussion TargetsHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
EstimationEffortRisk
GrowthBehaviorRetention
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