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| Criterion |  Growth Funnel Analysis |  Engineering Failure Scenario Analysis |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Failure Scenarios, Risk Notes, Control Gaps, Test and Response Actions | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | FailureResilienceRisk | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |