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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 h1-2 hHalf day45-90 min
Participantsdifferent
1-52-83-122-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDIBB document, Belief list, Bet list, Learning reportLeverage Map, Action StrategyAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
StrategyDecisionAssumptionsHypothesis
Systems thinkingChangeStrategy
GrowthStrategyMarketPortfolio
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