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| Criterion |  Growth Funnel Analysis |  UX Research Diary Study |  Product Strategy KPI Tree |  UX Research HEART Framework |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 90-180 min initial, dann laufend | 120 min initial, dann laufend |
Participantsdifferent | 1-5 | 5-20 | 3-8 | 3-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Diary Entries, Longitudinal Patterns, Experience Timeline | KPI Tree, Owner List | HEART-GSM Table, Dashboard |
Tagsno overlap | AnalyticsConversionGrowth | UX researchTrackingBehavior | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction |