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| Criterion |  Growth Funnel Analysis |  UX Research Diary Study |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 1-5 | 5-20 | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | UX researchTrackingBehavior | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio |