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| Criterion |  Growth Funnel Analysis |  Decision Making Delphi Method |  Product Strategy KPI Tree |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | 1-4 Wochen | 90-180 min initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 1-5 | 6-30 Experten | 3-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Expert Forecast, Consensus Range, Assumption Notes | KPI Tree, Owner List | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ForecastingExpertsDecisionStrategy | MetricsStrategyAlignmentMeasurement | ExperimentsGrowthAnalyticsValidation |