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| Criterion |  Growth Funnel Analysis |  Decision Making Delphi Method |  Engineering Goal Question Metric |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 90-180 min | 30-60 min |
Participantsdifferent | 1-5 | 6-30 Experten | 3-6 | 2-6 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Expert Forecast, Consensus Range, Assumption Notes | GQM Table, Metric Profiles | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | ForecastingExpertsDecisionStrategy | MetricsMeasurementEngineeringAlignment | MetricsMeasurementStrategyExperiments |