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| Criterion |  Growth Funnel Analysis |  Decision Making Delphi Method |  Decision Making Decision Rights Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 90-180 min | 45-90 min |
Participantsdifferent | 1-5 | 6-30 Experten | 4-12 | 2-8 |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Expert Forecast, Consensus Range, Assumption Notes | Decision Rights Matrix, Agreement | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | ForecastingExpertsDecisionStrategy | DecisionGovernanceAlignmentResponsibility | GrowthStrategyMarketPortfolio |