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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Rights Mapping |  Engineering Goal Question Metric |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 90-180 min | 90-180 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | 4-12 | 3-6 | 3-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Rights Matrix, Agreement | GQM Table, Metric Profiles | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | DecisionGovernanceAlignmentResponsibility | MetricsMeasurementEngineeringAlignment | MetricsStrategyAlignmentMeasurement |