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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h45-90 min45-120 min30-90 min
Participantsdifferent
1-52-82-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDecision Matrix, Scoring Rationale, Selected OptionTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
AnalyticsConversionGrowth
DecisionCriteriaScoringTradeoffs
TradeoffsDecisionCriteriaOptions
ConstraintsDecisionPlanningOptions
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