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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Matrix |  Product Discovery Smoke Test |  Decision Making Trade-off Analysis |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-5 Tage | 45-120 min |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Interest Metrics, Conversion Signal, Learning Note | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | AnalyticsConversionGrowth | DecisionCriteriaScoringTradeoffs | ValidationExperimentsDemandGrowth | TradeoffsDecisionCriteriaOptions |