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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Matrix |  Decision Making Delphi Method |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-3 h | 45-90 min | 1-4 Wochen | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 6-30 Experten | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | DecisionCriteriaScoringTradeoffs | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation |