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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Matrix |  Facilitation Decision Jam |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 45-90 min | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 4-10 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Problem Cluster, Prioritized Challenge, Experiment | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | DecisionCriteriaScoringTradeoffs | FacilitationDecisionProblem solvingWorkshop | ExperimentsGrowthAnalyticsValidation |