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| Criterion |  Growth Funnel Analysis |  Innovation Crazy 8s |  Growth Flywheel |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 8-15 min | 60-120 min | 30-60 min |
Participantsdifferent | 1-5 | 1-10 | 3-8 | 4-12 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Sketch Set, Idea Shortlist, Direction Options | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingSketchingSpeedDivergenceDesign sprint | GrowthRetentionConversion | BrainstormingIdeationCreativityWorkshopDivergence |