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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Flywheel.
Growth
Flywheel
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Causal Loop Diagram makes feedback, reinforcement, and balance in a system legible. It uncovers side effects and self-reinforcement that stay hidden in linear explanations.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h20-45 min60-120 min1-3 h
Participantsdifferent
1-51-103-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesBehavior Over Time Graph, Trend Hypotheses, Key EventsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCausal Loop Diagram, Feedback Notes, Leverage Points
Tagsno overlap
AnalyticsConversionGrowth
Systems thinkingPatternsDynamics
GrowthRetentionConversion
FeedbackSystems thinkingCausalityDynamics
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