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| Criterion |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-12 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement | ExperimentsGrowthAnalyticsValidation |