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| Criterion |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Growth Flywheel |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 60-120 min | 30-60 min |
Participantsdifferent | 1-5 | 4-12 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | StrategyMetricsExecution | GrowthRetentionConversion | MetricsMeasurementStrategyExperiments |