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| Criterion |  Growth Funnel Analysis |  Decision Making Assumption Surfacing |  Product Strategy DIBB |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 45-90 min | 1-2 h | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis | GrowthStrategyMarketPortfolio |