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| Criterion |  Growth Funnel Analysis |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 45-90 min | Halbtags-Workshop, dann iterativ | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 3-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation |