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| Criterion |  Growth Funnel Analysis |  Business Strategy Ansoff Matrix |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 25-40 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |