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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-2 h1-2 h60–90 min
Participantsdifferent
1-54-123-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAlignment Map, Open Issues, Decision QuestionsNorth Star metric, Input metric tree, Measurement cadenceStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
AlignmentStakeholdersStrategyFacilitation
GrowthMetricsAlignmentRetention
StakeholdersAlignmentFacilitationChange
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