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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |  Engineering Golden Path |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 15-45 min | 1-3 Tage Setup, laufend | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-3 | 2-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale | Golden Path Guide, Templates, Quality Checks | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance | EngineeringProductivityGovernance | ExperimentsGrowthAnalyticsValidation |