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| Criterion |  Decision Making Force Field Analysis |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 1-5 Tage | 45-90 min |
Participantsdifferent | 3-12 | 6-30 Experten | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Force Field Map, Change Levers, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ChangeDecisionStrategy | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |