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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
60-120 min2-4 h workshop plus review1-4 Wochen1-2 h
Participantsdifferent
3-84-101-63-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogStrategy Map, Objective Set, Cause-Effect HypothesesExperiment results, Decision log, Learning summaryNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
AlignmentExecutionGoalsCausality
ExperimentsGrowthAnalyticsValidation
GrowthMetricsAlignmentRetention
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