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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowLowMedium
Timedifferent
60-120 min1-2 h45-90 min1-2 h
Participantsdifferent
3-82-82-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsAnsoff Matrix, Growth Options, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthRetentionConversion
VisionCanvasStrategyAlignment
GrowthStrategyMarketPortfolio
AlignmentStakeholdersStrategyFacilitation
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