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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-2 h Setup, laufend1-3 h1-2 Wochen
Participantsdifferent
3-82-81-51-6
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlogFunnel report, Drop-off analysis, Optimization hypothesesExperiment card, Result summary, Next bet
Tags1 shared
GrowthRetentionConversion
GrowthMetricsExperiments
AnalyticsConversionGrowth
MarketingGrowthExperimentsLearning
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