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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
60-120 min1-2 h Setup, laufend1-4 Wochen1-3 h
Participantsdifferent
3-82-81-61-5
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypotheses
Tags1 shared
GrowthRetentionConversion
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
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