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| Criterion |  Growth Flywheel |  Growth North Star Metric |  Architecture Architecture Inception Canvas |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 60-120 min | 1-2 h | 1-2 h | 90-180 min |
Participantsdifferent | 3-8 | 3-8 | 3-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | North Star metric, Input metric tree, Measurement cadence | Inception Canvas, Risks, Goal List, Open Questions | GQM Table, Metric Profiles |
Tagsno overlap | GrowthRetentionConversion | GrowthMetricsAlignmentRetention | AlignmentArchitectureCanvas | MetricsMeasurementEngineeringAlignment |