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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLowLow
Timedifferent
60-120 minHalf day1-5 Tage45-90 min
Participantsdifferent
3-83-12Nutzertraffic2-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogLeverage Map, Action StrategyInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
Systems thinkingChangeStrategy
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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