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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighHighLow
Timedifferent
60-120 minHalf day1-4 Wochen45-90 min
Participantsdifferent
3-83-121-62-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogLeverage Map, Action StrategyExperiment results, Decision log, Learning summaryAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
Systems thinkingChangeStrategy
ExperimentsGrowthAnalyticsValidation
GrowthStrategyMarketPortfolio
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